- Public
- Internal
- Sensitive (PII / customer content)
- Users.email (Aurora): Sensitive → retain for account lifetime
- Device tokens (Aurora/S3): Sensitive → retain while active, delete on revoke
- Client IP in logs (CloudWatch): Sensitive → 30–90 days
- Message content (S3, customer‑controlled): Sensitive → 30–90 days by default
- Amazon Macie on S3 (automated discovery + targeted jobs)
- Quarterly review of this table